Love and All Its Many Forms

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I remember a story my dad shared with me. It’s about his mother (my grandmother) as a little girl.

My grandmother used to live near the sea. Every day, she and her cousins would collect seashells by the shore.

One day, she was left alone while collecting shells. She was so focused on what she was doing that she didn’t notice that she had gone further and further into the ocean.

Soon enough, she realized that she was already far away from the shore but she didn’t know how to get back. She started going toward faraway lights, thinking they were lights from her home. In reality, they were actually lighthouses.

She sank further and further into the ocean.

While panicking, her foot slipped and she almost drowned… but then a hand held her up.

When she looked up, she saw her dead father.

Smiling, he said, “Halika, Pacing. Ihahatid na kita sa bahay.” (“Come with me, Pacing. I’ll take you home.“) The ghost of her father guided her and held her hand until he reached the shore.

When he let go of her hand, she looked up at him and asked why he couldn’t come home with her. He smiled at her warmly and said, “Gustuhin ko man, hindi pwede. Malapit na akong mag-reincarnate. Baka magkita tayo uli… pero iba na katawan ko.” (“I want to stay but I can’t. I’ll be reincarnated soon, and you may see me again… in a different form.”)

 

I don’t know why this story stuck with me, but it did. I suppose I like the story a lot because it’s about how love never dies. Even in death, your loved ones will live on in your heart and memories.

I like believing that, when my grandmother’s father said that he was being reincarnated, he meant that love takes on many different forms. (Of course, her father was also of Chinese descent and believed in Buddhist principles like reincarnations.)

Her father died but his love did not die with him. It lived on in his children. And his children passed their love onto their children. And so on and so forth.

 

How comforting it is to imagine that, even when you’re gone from this world, you won’t be truly gone. Believe it or not, your existence affected someone else’s life in both big and small ways.

Without you, the world would be a very different place.

When you give love in this world, it will outlive you. The love you give (not your possessions, your achievements, or your social status) will be what people will remember about you.

So, friends, let’s all spread love to the people around us. You’ll never know what effect you could have on another person’s life.

 

(Written by: MOVIE GEEK)

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How Copywriting Is Similar to Telling a Fairy Tale

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What comes to your mind when you hear the word “copywriting?” Some associate it with other writing jobs like journalism, while others see it as a specialized field that only the most tech-savvy individuals can join.

In my opinion, anyone can be a copywriter.

Yes, you heard that right.

Anyone can be a copywriter because copywriting is a lot like storytelling. And any person, with the help of a compelling enough narrative, can be a storyteller.

Now, when I say that anyone can be a copywriter, I don’t mean that everyone can automatically be great at it. After all, crafting an engaging story takes time, effort, strategy, and even a bit of luck.

Imagine the emails you delete from your spam folder or the intrusive ads that pop up when you view a website. These are both examples of copywriting, but few would say that these are good examples.

The key to effective copywriting is to attract the right audience, tell them a relevant and appealing story, and then get them to take action. It’s a bit like telling your kids a fairy tale before they go to bed.

Don’t believe me? Here’s how copywriting is similar to storytelling:

 

Every Fairy Tale Needs a Hero

All the best narratives have a compelling hero at its center. Whether it’s a brave knight preparing to protect his kingdom from invaders or a poor servant girl working hard for a better life, the hero of the story should be someone you root for.

In copywriting, the brand or business is your hero–the asphalt maintenance company whose sole purpose is to protect citizens from falling into potholes, the fashion designer who strives to save the world from embracing outdated ensembles, the financial advisors who make sure that people don’t spend their money on stuff they don’t need.

You need to make your audience understand who your heroes are and what motivates them. When your hero is appealing, this inspires brand loyalty and trust.

 

Every Fairy Tale Needs Conflict

Without conflict, there’s nothing for your hero to do. Imagine if Cinderella were treated nicely by her stepmother and stepsisters. Imagine if Red Riding Hood never encountered the Big Bad Wolf.

It’s not enough for a narrative to have a likable protagonist. You need your hero to encounter a problem and find a way to solve it.

When you’re writing for a business, ask yourself, “Why is this product or service needed?” Once you’ve established what the company has to offer, you can craft your story.

Write about The Cleaning Company vs. The Unremovable Stain, The Personal Injury Attorney Vs. The Nurse Who Forgot to Wash the Syringe Before Using It on Another Patient, The Philosophy Book Author vs. The Mysteries of Existence, etc.

 

Every Fairy Tale Needs a Conclusion

No fairy tale is complete without a moral. Parents usually tell their children stories to help them understand complex concepts, such as love, compassion, bravery, sacrifice, or the importance of eating your vegetables.

The best stories can change a person’s perspective about an idea or inspire them to take action on something.

Your job as a copywriter is to get them invested in a business enough to want to pay for their products or services.

The journey may be different each time, but the main goal is for your hero to win. Everyone wants the rheumatologist to win the fight against arthritis or the shoemaker to win the battle against bare feet.

 

See? Copywriting is a lot like fairy tale.

With some practice and a lot of luck, you, too, can persuade people about the benefits of selling old cars to an auto junkyard.

Well, these are only my own ideas (as someone who works as a copywriter but is very much an author at heart). But I hope you learned a thing or two about copywriting, storytelling, or both. Stay tuned for more writing tips and tricks from yours truly!

 

(written by MOVIE GEEK)

(Image credits to The Writing Cooperative)

Being an Introvert in a World of Extroverts

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It can often be tiring to be an introverted person in this world that favors extroverts.

There are times wherein people doubt your intelligence just because you don’t speak up too often about your ideas… like that time back when you were in  school where you got a lower grade than you were expecting  because, despite high marks in all your exams and papers, you didn’t “participate enough” in class.

There are times where people think you are antisocial just because you find it hard to initiate conversations… like that time at a party where you felt out-of-place and you felt anxious about talking to people you didn’t really know all that well.

There are times when people think that you don’t care enough about things just because you aren’t all that comfortable with expressing yourself by talking… like those times when people would try debating with you face-to-face when you find it easier to express yourself through your writings or your art.

It can often be tiring to have people mistake your silence for apathy, your anxiety for snobbery, your awkwardness for lack of skill.

But, although I do get tired of having people underestimate me and/or misread my intentions, I still think that my introversion is a gift.

Extroverts will never know the joys of solitude and of meditation. They will never know the simple bliss of staying indoors, enjoying the company of a good book or some good movies/shows.

They will never know how it feels to be a silent witness–to be able to enjoy the world and all its little pleasures without feeling the need to comment or act on it.

They will never know how wonderful it feels to take yourself out on a date. To go out and enjoy all the things you love doing on your own is a lot like reuniting with an old friend– a friend you had often neglected and pushed aside.

Yes, I can be awkward, neurotic, anxious and silent… but I am also in tune with myself and with nature.

 

(written by MOVIE GEEK)